As much as any artist whose name appears on his or her cover art, Fedi has been responsible for dragging the guitar back to the forefront of top 40, helping to revitalize alt-rock and pop-punk in the mainstream and, in turn, helping pave the way for artists like Olivia Rodrigo and Willow Smith to crash the charts with electric-powered ass-kickers of their own. More important than the hair, of course, is that the 21-year-old Israeli-American’s sound - piercing, melodic, muscular-but-melancholy riffs laid over super-charged rock and/or trap beats - has become just as distinctive a presence in modern pop. “And some kid came up to us and was like, ‘Producers have to get the recognition! KBeaZy and Omer!’ ” KBeaZy says it has happened multiple times: “I was telling him the other day, ‘Yo, the red hair’s like a crazy branding advantage.’ ” “We were just sitting outside, talking probably about nothing,” recalls Fedi. Now that the world is reopening following the COVID-19 shutdown, Fedi is even getting recognized in public - like on a recent trip to Chipotle with Keegan “KBeaZy” Bach, his best friend, roommate and most frequent collaborator. Or on Saturday Night Live in May, when he strapped on an acoustic to back The Kid LAROI and Miley Cyrus on their collaborative version of the former’s breakout ballad, “Without You.” But Fedi isn’t just the new sideman of choice for all these artists he has quite literally played an instrumental role in creating all their most recent hits, writing, producing and/or performing on each. Or maybe on Ellen last November, when Fedi played the ubiquitous guitar riff to 24kGoldn and iann dior’s “Mood,” the Billboard Hot 100-topping smash he co-wrote and produced.
You might have seen it in photos alongside Machine Gun Kelly and Travis Barker. It’s becoming an increasingly unavoidable sight. Omer Fedi photographed on June 22, 2021 at Conway Recording Studios in Los Angeles.
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